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Aditya Gupta

Regional Senior
Brand Director
for Asia, Middle East & Africa,
P&G Health

Sleep problems constitute a global issue that threatens health and quality of life for up to 45% of the world’s population.1

Covid-19 magnified how the sleep schedules around the world have been altered, with hybrid work model and digital media connectivity giving rise to sleep woes.

  • Nearly 2 in 3 people of Asia Pacific reported that that ability to sleep well has been affected by the pandemic with more than a third reported that they had difficulties falling asleep2
  • A year since the start of COVID-19, stress has been cited as a common reason for poor sleep.2
  • 78% of respondent in Asia Pacific admitted using their phone before sleep which has led them to fall asleep later than they would like to.2
  • A recent Sleep survey supported by P&G Health revealed that only 15% of Indians get good sleep3 , while in Philippines, 80% of Filipinos reported having occasional sleeplessness.

I take this opportunity to extend a warm welcome to you from P&G Health, makers of brands like ZzzQuil where we believe that everyone deserves a good night's rest.

A World Leader in Sleep Health and proud partner of World Sleep Day 2023 in collaboration with the World Sleep Society, P&G is committed to working together with you on how we can help improve diagnoses, treatment and management of sleep related challenges.

Today is an important step towards this endeavor, and it is my honour and privilege to welcome our region’s leading healthcare experts Dr Joy Desai, Dr Harish Shetty, Professor Keith Aguilera, Professor June Lo and Professor Nevin Zaki for our first ‘P&G Sleep Management Solutions’ Symposium

I also extend a warm welcome to our esteemed pharmacists joining us from across the region – You play a vital role as the first point of contact for patients and consumers seeking healthcare guidance and solutions, and we look forward to partnering with you.

This exclusive program and certification that has been curated especially for you in partnership with CIMS, Indian Pharmaceutical Association and Philippine Pharmacists Association, and we hope you find this helpful as you become the Voice for Healthy Sleep in your respective countries and cities.

Thank you for being with us today, and here’s wishing you a restful and fruitful ‘World Sleep Day’.

References

  1. Léger D; Bayon V; Societal costs of insomnia. Sleep Medicine Reviews, Dec2010; 14(6): 379-389.
    ISSN: 1087-0792 PMID: 20359916
  2. Philips. A year since the start of COVID-19, Asia Pacific’s sleep issues loom large. 2021.
  3. Survey conducted in 2022 by Kantar in partnership with P&G Health with 2236 respondents across 7 cities in India. Fieldwork was undertaken from November 15 – December 20, 2022. The survey was carried out online
  4. Toluna online survey conducted with 500 respondents in the Philippines who reported experiencing sleeplessness (can’t fall asleep, wake up at night, wake up tired in the morning) in the past 12 months. (September 2020)

2023 CIMS Medica India Pvt. Ltd.
2023 CIMS Medica India Pvt. Ltd.

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Dr Joy D. Desai

Director & Head, Department of Neurology, The Jaslok Hospital & Research Centre, Mumbai, India
Dr Joy D. Desai is the Director and Head of the Department of Neurology at The Jaslok Hospital & Research Centre.
He is a clinical neurologist with expertise in epilepsy, sleep disorders, and neurodegenerative conditions. He has actively conducted research in these areas and has a keen interest in furthering the understanding of these neurological conditions.